In the Age of Apps, Does an LA Matchmaker Work?

A luxury matchmaking service has landed in San Francisco with hopes of finding wives and girlfriends for men who have the means — but not the time — to vet suitable mates. The Bevy , started in New York in , compares its services to an executive search. It pre-screens and interviews potential candidates before setting up its male clients with a handful of curated contenders. At a time when gender and wage imbalances are in the spotlight, the comparison to an executive search might be all too poignant. And it does beg the question: For the man who can buy everything, are a wife and kids the ultimate acquisition? Lewis and Tufvesson say this business model has been successful in other cities, and is what the market demands.

Inside the mind of a Philly matchmaker, whose business flourishes when ‘dating app fatigue’ sets in

An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine–even an entirely new economic system. Romance has gone to the cloud—now the biggest venue for meeting.

But would-be couples eventually need to take it offline and into real life. Now Match formerly Match.

It cost $4, and guaranteed 18 in-person matches. Three Day Rule, another matchmaking service, grew out of Talia Goldstein’s Los.

Talia Goldstein founded Three Day Rule in , after quitting her day job as a TV producer to pursue her love of matchmaking. Since then, Three Day Rule has grown into a professional matchmaking service headquartered in LA with offices in 8 other cities:. You simply fill out a profile online, and then wait to be matched with paying clients. Potential clients can choose from these membership options:. You can purchase 1, 2, or 10 sessions for an additional fee.

To get started, you fill out the online contact form.

When Dating Felt Like A Job, One Woman Hired A Matchmaker

When Alisa Purifico rides the New York City subway, she’s not glued to her phone trying to avoid eye contact with other passengers. Instead, she’s scouting the crowd for that special someone. When a cute guy or gal catches her eye, she approaches to ask if they’re single, sometimes opening the conversation by asking for directions or complimenting an outfit choice. Purifico is married, but she’s scouring Manhattan for mates for her clients at matchmaking company Three Day Rule , who’ve turned to a professional service to find the love online dating didn’t yield.

She’s one of about 40 matchmakers at the company, which has a presence in 10 major U.

In all honesty, Three Day Rule cost is not something you will be fascinated with after being used to such online dating options where you just need to swipe back​.

Ashley Brown. Alyssa Edes. Jessica Pons for NPR hide caption. With online dating apps on mobile phones, it’s easier than ever to find new people — but that takes time. Filling out dating profiles, swiping through matches and going on dates can be all-consuming and frustrating. That’s how it felt for Kat McClain, a year-old attorney based in Los Angeles, who considers herself a long-time user of dating apps. After law school in Illinois, she moved to LA and entered the dating scene.

She updated her online profiles and went on dates, but ultimately wasn’t meeting the right match. It felt like another job, and I definitely don’t need another job, I work enough. Feeling exhausted and discouraged, in October McClain sought the help of a professional, personalized matchmaking service called Three Day Rule — but not the Fiddler on the Roof Yenta-type.

Three Day Rule and other matchmaking companies like it take a modern approach — finding matches for their clients and offering date coaching while also helping to optimi z e online profiles.

Three Day Rule

You’d think that one of the first women to work at Facebook would have the whole online-dating thing down. Not only was it mortifying that someone had feigned romantic interest in her in order to get a job interview She went home, Googled “Palo Alto matchmakers,” and wrote an e-mail to the first name that popped up: Amy Andersen. Andersen recounts this date-gone-awry outside her office in the Allied Arts Guild, a sprawling Spanish-mission-style complex in Silicon Valley, with stone walls and terra-cotta tiles and a couple of courtyard fountains.

The year-old former Merrill Lynch financial adviser is part of a new generation of matchmakers, many in their 20s and 30s, repackaging a career that seemed dusty and a romance option that sounded like a last resort.

Three Day Rule and other matchmaking companies like it take a modern approach — finding matches for their clients and offering date coaching.

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Dating Rules Better Than The ‘3-Day Rule’: Here Are Some You Should Actually Follow

Buy images from this gallery. You can probably name half a dozen ride-sharing and food-delivery services off the top of your head. And while the sky-high cost — ranging up to hundreds of thousands of dollars — is prohibitive, clients have to do more than just pay.

Anna Leifeste works for Three Day Rule, a company of matchmakers that helps singles overwhelmed by dating world. Her matchmaking services cost $3, for three months or up to $5, for six months. Leifeste said her.

The Internet has upended innumerable traditional business models. Travel agents. Retail stores. Newspapers sigh. Some of these professional cupids say they are seeing renewed and expanded interest in their services as disillusioned digital daters trade computer algorithms for human judgment. Even online dating behemoths Match. While no data tracks the growth of the human matchmaking trade, Paul Oyer, a Stanford University business school professor, said he wouldn’t be surprised if it is on the upswing.

As income inequality deepens, there are more well-off people who can afford personalized services, from day care to dog care to date-arranging, he said. These love emissaries could hurt for business if online dating sites improve their matching algorithms or figure out how to prevent members from lying about their height and age, as the Web will always offer a bigger pool, said Oyer, author of “Everything I Ever Needed to Know about Economics I Learned from Online Dating.

For now, though, matchmakers are banking on people paying a premium for thoughtful romantic curating. Goldstein, who worked as a segment producer for E! True Hollywood Stories before starting the company, said the service gets 40 to 50 new paying clients each month, and has a database of about 30, singles that matchmakers scour to find the best candidates for their clients. It is free to join the database, which is not viewable to anyone but the matchmakers.

Lose heart, not money, with dating services

But these ladies weren’t looking for themselves. They are professional matchmakers who get paid thousands of dollars to find matches for their clients. In a world full with dating sites and apps, old school matchmakers like Leifeste are able to make matchmaking a full-time career by doing all the ground work for their clients. Leifeste said her clients never come across as desperate.

She goes on the hunt for eligible bachelors and bachelorettes all over Chicago. She and her colleague Heather Norman only take on eight new paying clients a month to focus on their specific needs.

Three Day Rule Cost. It’s free to be listed in Three Day Rule’s database of eligible singles. You simply fill out a profile online, and then wait to be matched.

I just needed some time to let my feelings settle and figure out what I want. My heart sank to the pit of my stomach. It was yet another online dating failure for me. Looking through two-dimensional images of men on my phone felt more like a game to pass time than a thoughtful process of choosing a potential romantic partner. After the rejection text, I decided I was done with all apps and websites advertising shortcuts for meeting your one and only. Having just turned 40, I knew that living 34 miles east of L.

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InnerNerds Launch Event: Dating in NYC — Caitlin Cooper (Three Day Rule)